Writing Romance - Chapter One

1. Ingredients of a Successful Romance Novel

Category or single-title?

Romance novels can be divided into two types according to how they are published.

Category Romances are marketed monthly under imprints readers have learned to associate with romance—Harlequin Presents, Bantam Loveswept, Silhouette Special Edition. Each book bearing the same imprint carries a distinctive cover design its readers recognize. Under each imprint or "line," the publisher issues a fixed number of titles each month. To reduce costs, all books in the line have a fixed page length. Once printed, they are marketed in a block. Each store selling the line agrees to accept a fixed quantity of each title monthly. In addition, many category romance lines are also marketed by publisher book clubs.

Readers have certain expectations of category romances: that they will be romantic, have a happy ending, and that the theme will be empowering.

When a new writer sells to a category market, she has the advantage that the book will be delivered to every drug store, grocery store and bookstore selling her category line, and also to book club subscribers. Because of this large exposure, the new writer may earn good money writing her first category romance. As her name becomes better known, readers will also recognize her name on the shelves and she can hope sales will increase.

For more information about specific categories and their publishers, see Appendix II.

Single-title romance novels are not part of a category line, their page length is not fixed, and each is sold on an individual basis. The reader must examine the book spine or title page to identify the publisher or imprint. Avon, Bantam, Berkley/Jove, Dell, Harlequin Mira, Harper Paperbacks, Kensington Publishing Corp., Penguin Books, Pocket Books, Leisure Books, St. Martin’s Press, and Warner Books all publish single-title romances.

An authors’ income is based on royalties paid as a percentage of the cover price of books sold. Because booksellers order single-title books by author and title, a single-title novel is a gamble for a new writer. If the publisher pushes the book, the booksellers stock it, and readers buy it, a single-title novel may do very well. As with category romance, the single-title author’s sales may increase as she writes more books and readers come to identify her books as a good read.


 

Your romance novel

Whether you choose category romance or single title depends on the type of story you like reading and the area of the market you feel comfortable tackling. Whichever area of the market you choose as your goal, you’ll want to write a successful romantic story that excites both you and your readers.

Ingredients of a successful romance